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based in
BUDAPEST
Redifining
organic
growth

The Good Persona is a marketing consultancy that specialises in fostering organic growth through the power of community marketing. Our mission is to redefine brand growth with human-centered solutions and research-backed strategies only. 

Meet our team

innovative beings
with diverse
backgrounds

Our consultancy is both small and big. We think of our team as a network of highly specialised people. We blend the researched thinking of a big agency with the careful touch of a small studio.

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"Nothing changes if nothing changes." I love this quote. It's simple yet powerful, just like what we do. We're here to challenge norms, dream big, and make a real impact in the industry because we create things that matter—things people love and use—while collaborating with incredible talents who turn our vision into reality.
Reka Bittera
Founder, Marketing Consultant
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I firmly believe that luck is a mindset. By putting in effort, adding a dash of creativity, staying determined, and wishing well for others, you can attract the best things into your life. This is the approach I bring to every client interaction and is the mindset I start every project with.
Csenge Tassonyi
Co-founder, Marketing Consultant

COMMUNITY

1000+ network of highly specialised, ambitious people. 

Get to know
our founder

Reka Bittera is a seasoned Marketing Strategist, Entrepreneur, Community builder and the Founder of The Good Persona Consultancy and Community.

Her professional journey began at Uber Budapest, witnessing the significant impact a small, dedicated team can make. Building on this experience, Reka transitioned to advertising agencies, collaborating with clients ranging from small businesses to global brands like Mondelez, Viacom, and P&G.

In 2019, driven by a desire for creative freedom and the need for research-based guidance in the marketing industry, alongside co-founder Csenge Tassonyi, launched Briefly. Initially conceived as a quality-assured freelancer platform, Briefly evolved into a SaaS solution for ad agencies by 2023. This transformation empowered agencies to seamlessly integrate fresh talent into their existing processes. Simultaneously, Reka and her team cultivated a thriving community of over 4000 experienced creative freelancers from the CEE, dissatisfied with the limitations of the traditional agency model. Navigating the challenges of startup life, Reka also discovered a passion for community building. She co-founded Tres Margaritas Surf Club, an exclusive community for young professionals seeking collaboration, connection, and global adventures.

What sets Reka and the people she work with apart is their innate ability to make people feel good and forge meaningful connections—an intrinsic quality that seems to be encoded in their DNA.

BOOK ME TO SPEAK AT YOUR EVENT

I’ve founded a Saas startup, built a talent pool of creative freelancers dissatisfied with the limitations of the traditional agency model, and as a marketing strategist worked with clients ranging from small businesses to global brands. I can talk about topics such as:


Why is organic growth the future of marketing?


Why is building communities instead of audiences crucial for your business?


How to cultivate meaningful business communities


Strategies for gaining visibility and appreciation for your work - personal branding 101


Preventing burnout for young talent: What not to do as a leader

Contact

Selected works

BRIEFLY

FreElancer Platform
BRANDING
STRATEGY
PR
Crafted a growth hacking strategy targeting marketing professionals aged 25-35 dissatisfied with agency limitations, leveraging community collaborations, engaging social media content, and organic PR for rapid brand growth. Implemented a B2B strategy for a SaaS product focusing on easy onboarding and retention improvement.

TRES MARGARITAS

TRAVEL COMMUNITY
Community building
branding
Developed a launch strategy for the invite-only Tres Margaritas Surf Club, achieving sold-out trips in 48 hours and a steady 10% quarterly growth in the 250+ member community through authentic connection and organic strategies.

GIRL'S DAY

NGO
Content
Community
PR
Managed a 3-month social media campaign for Hungarian Girl’s Day in STEM, surpassing attendance goals through engaging narratives, organic PR campaigns, and media coverage, including interviews on national TV.

LIGHTYEAR

fintech startup
PR
Go-to-market
Supported Lightyear's Hungarian launch with organic media appearances, strategic mapping of local finance communities, influencers, and events, leading to a significant and sustained user growth in Hungary.

PALEAN

SkincarE
strategy
creative concept
Executed a marketing strategy for a unisex skincare brand, conducting research on target personas, and creating a unique concept for launch, covering everything from key visuals to the unboxing experience in a highly saturated skincare market.

SWEET CITY

marketplace startup
ReseaRch
workshop
Assisted the startup Edes Varos in identifying target personas for innovative cake solutions through comprehensive research, resulting in a solid foundation for their branding and pricing strategy.

RECLAIM

VINTAGE CLOTHING BRAND
Creative concepts
social media
Developed a marketing strategy for Reclaim Vintage shop targeting Gen Z and tourists, including personas, user journey, online/offline campaigns, and creative content ideas for independent implementation.

CORVIN PALACE

real estate
Marketing strategy
creative event
Led the communication for the reopening of Budapest’s iconic Corvin Palace, navigating complex stakeholders, organizing press events, and implementing a creative social media campaign that engaged the public, successfully reintroducing the historical building to the community.
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Our services

best of
both worlds

Marketing
strategy

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Tired of burning cash on social ads with no real results? Elevate your brand's presence with our personalized marketing strategy designed for organic growth. Say goodbye to pouring money without tangible results; our approach ensures sustainable, long-term success.

Community
building
strategy

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So yes, this is the basis of organic growth. Fuel your organic growth with a real networking effect. Build lasting relationships with your target audience and watch your community thrive.

PR
strategy

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Unleash the power of organic PR through compelling narratives and influential contacts. We've got both, and we're ready to turn your brand into the talk of the town.

Social
media
strategy

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Transform your online presence overnight! Our social media strategy comes complete with personalized content plans, eye-catching visuals, templates, copies, and even a fully decked-out Canva profile. Get ready to dazzle your audience with amazing, meaningful content from day one.

Creative
event
concept

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Bid farewell to dull gatherings where attendees make a quick exit after the obligatory part. Elevate your events to new heights and foster genuine connections among your audience.

Pack of creative campaign concepts

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Overcome creative blocks with our curated pack of campaign ideas tailored to your target audience. The package includes moodboards, timings, and detailed implementation plans for a seamless execution.

Go-to market strategy

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Launching something big? Start beyond the ordinary with our go-to-market strategy. Forget about generic marketing jargon—our guide is a ready-to-use playbook filled with growth-hacking ideas to conquer your desired market.

Retention improvement

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Enhance customer retention without inflating your ad budget. Our solutions, grounded in creativity and strategic insight, address your unique challenges. Share your bottlenecks, and let us provide personalized strategies to improve retention sustainably.

Do you face a specific challenge?

CONTACT

Great, that is our fav thing to do. Addressing specific complexities is our specialty. We take pride in developing bespoke solutions crafted to precisely meet your needs. Whether you're grappling with a nuanced marketing dilemma, a public relations intricacy, or any other business puzzle, we welcome the opportunity to delve into the nuances of your situation.